Q1. Tell us where it all began
Roomeo is a brand of Swift Print which was a traditional print and design shop, that specialised in everything print for the last 25 years, but we wanted to branch into something more personal and unique. So we started off with some very special projects with the Waterford Museum of Treasures, putting up custom wall murals in the Silver Museum, Museum of Time and Bishops Palace.
From then we worked with several other businesses to design and install some fantastic murals and even printed roller blinds of their own. These included Adventure 101 Helicopters, The Tramore Training Room, Greenwood Furniture, Pretty Mess in Carlow, David Quigley Autos, Carters Chocolate Cafe and many more.
After seeing the amazing results of how the wall murals and roller blinds transformed a room, we thought it would be a very special idea to make Roomeo domestic as well. From here we curated thousands of images separating them into different categories, themes and colours, so anyone can go onto our website and find their perfect wall mural or roller blind to really make their home their own.
Q2. What differentiates you from similar businesses in this area?
What makes us different is that we have the largest selection of images available to be made as either a wall mural or roller blinds in Ireland. This gives everyone the opportunity to create a space, commercial or domestic, totally unique to them. We also offer bespoke design services where we can make a completely original wall mural or roller blind set from scratch.
Another great thing about our wall murals and blinds is that we design, print and finish everything in house so it’s an easy process from start to finish. In this process we make the wall mural to fit the exact dimensions of your wall so there’s no calculating how many rolls you need and no wasted wallpaper at the end!
“Another great thing about our wall murals and blinds is that we design, print and finish everything in house…”
We take great care in making sure our products are the best quality. We only use FSC certified wallpaper meaning that the wallpaper is sourced from sustainable forests and is recyclable and eco-friendly. Our wallpaper material is non-woven meaning that it won’t shrink over time and is less likely to rip if you remove it unlike other wallpapering products on the market.
We use a paste the wall wallpaper material so it’s very easy to install and we also include our favourite, tried and tested wallpaper paste with all our murals.
“We only use FSC certified wallpaper meaning that the wallpaper is sourced from sustainable forests and is recyclable and eco-friendly.”
Q3. What would you say are the biggest challenges your business is currently facing?
The hardest challenge for us in developing Roomeo is getting the brand known, as we are a small family business with limited resources. We believe in this product and everyone we have completed wall murals and roller blinds for has been ecstatic from the results, so it’s really getting the name out there.
As a result of Roomeo not being very well known, there is not a lot of trust to order such a specific product online and so we hope to develop more credibility and reassurance for our customers.
Q4. What are your top ‘moments of joy’ over the past 4-5 years?
We had a few very memorable moments of joy since we started Roomeo 2 years ago. Our favourite project was by far working with the different local museums as we got to help create an amazing immersive experience for the community.
We were also finalists in the National Print Awards for the categories of Best Use of Print, Small Printer of the Year and Best Business Innovation award. We were also finalists in the Waterford Digital Awards for Best Business to Customer Website last year.
We also all remember how excited we were when we made our first online sale for a Creche wall mural!
Q5. What does the future hold for your business?
We are moving towards a future of providing multiple home furnishing products, offering customers to have custom printed cushion covers and curtains etc and to really branch out the interior design presence in Ireland so that great personal home and office design is available to everyone. We also hope to expand Roomeo to offer our products internationally across Europe and other markets.
“We also hope to expand Roomeo to offer our products internationally across Europe and other markets.”